The retail market has been undergoing constant transformations. It is affected by the political and economic moment of the country, consumer confidence in periods of instability, by the currency, the international market and also by new technologies.
We have seen for some time that the modernization of retail establishments has been following the technological development of society. The consumer is increasingly demanding and prepared to connect with all of these new machines. In this sense, when talking about technology for supermarkets, we have self-service terminals called Self-Checkouts.
These machines present a new perspective on the purchasing process. Consumers are more connected and conscious about using this kind of technology. Supermarket chains, on the other hand, take advantage of this perspective of a change in behavior precisely to enhance their operations and, consequently, their contact with customers. Moreover, they impact their degree of satisfaction, providing a “win-win” situation as it also increases competitiveness in the market.
Schalter, through its portfolio, presents two Self-Checkout models. The first is part of the premium line, a more complete and robust machine capable of meeting all the needs of a major supermarket chain. The second is part of the standard line, a simpler, though equally efficient, model. When competing with others in the market, it is a product that is superior in terms of quality, efficiency and reliability. Both models were developed in partnership with Toshiba, relying on the know-how of Schalter of more than 26 years in developing products.