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WHY SCHALTER?

Why we are concerned with doing what we know how to do well. We are a reference in self-service. Solid performance in the Compact Computer market, mainly industrial, and also in the Line Management market. With 27 years of experience, Schalter has the know-how to develop these solutions with the expectation of providing clients the best purchasing experience and use of solutions.

With the “more for more” position, Schalter is founded on delivery value through products and services using the strategy of distinction. Quality and robust products. To guarantee adherence of the equipment to the real needs of the clients, Schalter develops personalized projects focused on the reality of each company.

As the key success factor for this business segment, Schalter has qualified technical support service on-site to guarantee adequate service all over Brazil, relying on technical assistance strategically placed in the country. Moreover, the maintenance contract developed with the client provides a guarantee of a more adequate service given the needs presented.

Certified company ISO 9001

business philosophy

MISSION

To innovate and develop technological platforms to commercialize self-service solutions and compact computers, with efficient technical support, generating value for the stakeholders.
VISION

By 2025, we intend to be recognized as a leading company in the international scope in providing products and services in self-service solutions.
VALUES

Creativity

Grow and evolve together

Integrity

Transparency

Respect

timeline

1991

Foundation

SCHALTER was founded in February of 1991 by two entrepreneurs, Valtuir Fraga Caetano (Degree in Electronic Engineering) and Jorge André Backes (Electronic Technician). Initially based in São Leopoldo - RS. The company had the initial objective of manufacturing and commercializing check printers (IMPRECHEQ). The launch of this product represented a disruptive innovation at the time, demonstrating that innovation has been a part of the DNA of the company from the beginning.

1992

The big step!

In a bid carried out by Carrefour, competing with four other large companies, the Schalter’s check printer was the only one that did not have problems during the two months of evaluations and approval. Due to the high quality of the product, based on this bid, Schalter won over the client and began to provide printers for all the Carrefour stores in Brazil.

1994

Leadership

Consolidation of Schalter in the national market. Achieving leadership in the market of manufacturing and commercializing check printers. Manufacturing approximately 1500 machines per month. Due to this success and entrepreneurship, we were the first company to receive the Entrepreneurial Talent Award, given by SEBRAE, GERDAU and RBS.

1995

Achievements

Schalter started to provide its check printer in the OEM regime for the companies ITAUTEC, SWEDA, and ZANTHUS. This same year, we obtained the ISO 9001/94 certification, being recognized by the then-President Fernando Henrique Cardoso for being among the top 1000 companies in Brazil to obtain the ISO 9001 certification. Providing fiscal printers to the chain of Ponto Frio stores in a few months spread to 100% of the chain stores with more than 1500 machines.

1996

Important clients

Start of providing fiscal printers for the gas station chain of Grupo Ipiranga, the machines started to be installed in various locations in Brazil, approximately 1,000, requiring of Schalter a network of quality certified technicians in every state of the country. Using the OEM format, Schalter started to provide fiscal printers for the sales points that would be used in all McDonald's stores.

1999

More awards

In 1996 and 1999, Schalter received more awards. In 1996, we were recognized by FIERGS with the award “Merit of Quality” for the excellent quality attested in its products. In 1999, the magazine Supermercado Moderno (“Modern Supermarket”) recognized us with the TOP FIVE award for manufacturing the most well-known check printer used by supermarkets, a recognition that has lasted until today. The IMPRECHEQ brand is recognized as one of the most important in the retail sector.

2000

Purchasing

In the period in which the company was among the three largest manufacturers of fiscal printers in the country, the corporate shares of Schalter were purchased by the North American company HYPERCOM, which was holding 100% of its capital. This same year, the company received another honor. The Master in Science and Technology award was given by the Institute of Studies and Research in Quality due to the high degree of quality of the products manufactured.

2004

Acquisition agreement

Through the commercial agreement with ELGIN, S.A., Schalter transferred all of the manufacturing and commercialization rights of its products of commercial automation. In the years 2005 and 2006, Schalter consolidated the transfer of technology and management of sales channels to Elgin and prepared itself to return with the brand once again to the market.

2007

New portfolio

Schalter has reinvented itself. In 2007, it developed two new product lines: Self-service Terminals and Compact Computers (Mini PCs and Thin Clients). The definition of these new product lines was based on the reflection of four major global trends: Green IT, virtualization of desktops, cloud computing and self-service.

2008

EasyPay is born

At the beginning of 2008, Schalter approved, together with the acquiring chains REDECARD and VISANET, the financial self-service terminal EasyPay. Its main application is the possibility of automatic payment of bills, reloading cellphones, among others, using debit and credit cards.

2009

McDonald's

Through the Thin Clients line, Schalter developed two new products: a vehicular computer and a complete solution for commercial automation called THIN CHECKOUT. With this line, the company gained important clients such as Petrobras, Lojas Cassol, Grupo Cerâmica Eliane, McDonald's, among others. This last client represented the largest business deal for Schalter involving the new line of products. More than 4,500 units of Thin Clients were commercialized. Currently, all of the McDonald’s restaurants in Brazil have Schalter equipment.

2010

New solutions

Schalter acquired the software house Handels and developed some application programs for the self-service terminals. The main modules developed were: The Service Manager Module, the E-Commerce Module, the Payment Module via EFT - EasyPay. Also in 2010, Schalter developed a solution for controlling and managing lines in service provider agencies, the EasyLine system. The solution was acquired by the largest electric energy provider of Brazil - CPFL. This same year, the first self-service terminal was developed in Brazil for videoconferencing that enables semi-present service encounters. It was a success with Coelce (Energy Company of Ceará).

2011

Portfolio

Schalter released the NEW WEB terminal, following the design trends of the market with attention to developing a machine prepared for accessibility, following the ABNT NBR 9050 norm. The objective of the terminal was password printing, financial transactions and other applications according to the client’s needs.

2012

Partnership with AMD

In partnership with AMD, Schalter released in the Brazilian market a new line of Thin Clients and Thin PCs with embedded technology. High performance graphics and energy saving based on the FUSION line of APUs. This is a milestone for the company and for the market, since the majority of NetTops found, despite being small, did not have a satisfactory graphic performance. With the APU Fusion, Schalter reached the markets where only PCs with powerful video boards had a similar performance.

2013

On the right foot!

In 2013, a business pipeline 20 times greater than the year before started. Also marked by the inclusion of the client SulAmerica by providing self-service terminals with booths for collecting documents. Also in 2013, Schalter started to provide 585 terminals through a bid for several autarchies and organizations from the state of Ceará. Other bids were won such as, for example, the Federal Court of RJ (Self-Service Terminals), the Court of Justice of RS (1,200 CPUs), among others.

2014

Important projects

At the beginning of 2014, Schalter closed a deal with Avianca. All of the terminals from the old provider were changed for the Schalter EasyPay NP terminal. Moreover, one of the most important projects was the development of the full customer service solution for the Alagoas motor vehicle department (Detran). With Schalter Software and Hardware, Schalter provided to the population of Alagoas more customer convenience at the motor vehicle department. The entertainment sector was also a high point, with more than 10 cinema chains acquiring Schalter products (terminals, CPUs and points of sale).

2015

Innovation projects

With the opportunity of developing two innovation projects, Schalter began a partnership with FIERGS through the Euvaldo Lodi Institute. The first project aimed to develop a shared-use terminal in airports. Currently, the product is being commercialized, representing a major innovation on a national level due to Schalter being the only Brazilian company to develop this solution. The second project aimed to develop a BI for Schalter, searching for precise information from the market and competition.

2016

Upgrading the installed park

Starting in 2016, McDonald's updated their Schalter industrial microcomputer park. The organization acquired approximately 3,000 units during this period to instal in all the kitchens of their chain in Brazil.

2017

New phase

Motivated by the growth in the past few years, Schalter has moved its headquarters. To accommodate its operations and guarantee adequate customer service, the company has moved to a physical structure three times larger than the previous one. Together with the change in headquarters, it invested in the reformulation of the commercial sector, providing a better qualification of its team, as well as providing growth to this sector. It has also updated its brand and developed a new site to better meet online demands.